Don’t Forget Metallics this Spring
Our co-founder Ashley Full was recently highlighted in Best Life! In their article “7 Best Color Trends to Wear This Spring”, Ashley emphasized the significance of metallics in 2024's spring...
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The 2024 Amour 781 Plus Size Perspectives Survey Results
In July of 2024 we set out to become more acquainted with plus-size shoppers with a first ever survey - created to help deliver on our mission, to make the...
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Florals, for Spring? Groundbreaking.
This spring, immerse yourself in a fresh exploration of floral fashion tailored specifically for plus-size women. These are florals redefined: softer, more refined, and exuding a sense of timeless sophistication....
Elevated Boho: Posh, Plus-Size, Perfect
Ignite your inner free spirit and dive into the world of elevated boho fashion, specifically curated for plus-size women. This season, embrace a new era of bohemian chic – a...
A Quick Reminder that You are Beautiful.
Body inclusion has been the “it girl” for a while now - the go-to phrase in fashion, on screen, in beauty standards and everyday conversations. Then came the weight loss...
Formulas for Spring: Fashion Trends in 2024
Fresh from fashion week, let’s dive into the must-have styles for spring. Channel these captivating trends and infuse your wardrobe with creativity, elegance, and a touch of whimsy. Whether you're...
Marie Oliver and Emily Lovelock: Celebrating Femininity
Curating our collection of plus size fashion is not just about offering sizes that cater to every body type – it’s about celebrating the essence of femininity in all its...
Let's talk leggings.
Who should wear leggings? Anyone and everyone! When we’re talking plus-size leggings shopping, it’a ll about the perfect fit, finding your favorites, and embracing comfort without compromising style.
The Timeless Pintuck Blouse Works Every Time
Trends come and go, but there are staples that stand the test of time.
Sparkle season should last all year, and with a little styling it can.
At Amour 781, we believe you should shine every day, and our styling experts can help you take our plus-size holiday looks into 2024 with your own style.
Shoe Trends in 2024
Ashley, our co-founder, was asked by a reporter recently what trends she’s seeing in shoes next year. At Amour781 we’re committed to curating a great collection of shoes that come in extended...
Show up and Shine in your Plus Size perfection!
Some tips on getting ready to go to that wedding, and feel great from aisle to after party.
The Plus Size “trend” is Here to Slay
HIgh fashion never stops, and (it’s about damn time) that includes plus-size options. The days of one option and frumpy styles for the plus size shopper (65% of the US...
Luxury Plus-Size Fashion’s New Era
Luxury plus-size clothing has come light years in recent years. No longer are plus size shoppers relegated to a limited selection of styles or forced to compromise.
Celebrating Our Style: A Dive into Designer Plus-Size Collections
The fashion world is undergoing a transformative shift, one that is long overdue. Plus size shoppers, (65% of the US population), are DONE compromising on style, quality, or fit when...
Plus Size Fall Fashion Trends for 2023
The Amour781 team spent fashion week in New York exploring new styles, working with designers to deliver Plus Size forward designs, and working the crowds to make sure the plus...