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In July of 2024 we set out to become more acquainted with plus-size shoppers with a first ever survey - created to help deliver on our mission, to make the...
Summer is the perfect time to embrace fun, flirty styles like one-shoulder tops and strapless dresses. However, for many women, especially plus-size women who require extra support, finding ways to...
A big shift we're seeing in the fashion world is a move away from the era of quiet luxury and and renewed embrace of bolder pieces. This season's fashion is...
As wedding season 2024 begins, be sure you’re reception-ready with the best plus-size cocktail looks. This year, versatility is key, with a strong emphasis on sets that offer endless styling...
One stubborn conception in our culture (that is happily gradually shifting) is that plus size women don't go to the gym or work out, and can't have a passion for...
Our co-founder, Ashley, had the privilege of being interviewed by Emily Benson in Las Vegas. Here are some of our favorite questions from the interview! Why did you start Amour781?...
Every body is a summer body, and you should love your swimsuit as much as you love summer. At Amour781, we're thrilled to exclusively feature female-owned and designed swimwear brands...
Our co-founder Ashley Full was recently highlighted in Best Life! In their article “7 Best Color Trends to Wear This Spring”, Ashley emphasized the significance of metallics in 2024's spring...
This spring, immerse yourself in a fresh exploration of floral fashion tailored specifically for plus-size women. These are florals redefined: softer, more refined, and exuding a sense of timeless sophistication....
Ignite your inner free spirit and dive into the world of elevated boho fashion, specifically curated for plus-size women. This season, embrace a new era of bohemian chic – a...
Body inclusion has been the “it girl” for a while now - the go-to phrase in fashion, on screen, in beauty standards and everyday conversations. Then came the weight loss...
Fresh from fashion week, let’s dive into the must-have styles for spring. Channel these captivating trends and infuse your wardrobe with creativity, elegance, and a touch of whimsy. Whether you're...
Curating our collection of plus size fashion is not just about offering sizes that cater to every body type – it’s about celebrating the essence of femininity in all its...
Who should wear leggings? Anyone and everyone! When we’re talking plus-size leggings shopping, it’a ll about the perfect fit, finding your favorites, and embracing comfort without compromising style.
Trends come and go, but there are staples that stand the test of time.
At Amour 781, we believe you should shine every day, and our styling experts can help you take our plus-size holiday looks into 2024 with your own style.
