- NEW ARRIVALS
- ALL CLOTHING
- SWIM COLLECTION
- ELEVATED BOHO
- Coastal Prep
Obsessed with curating the quality closet we all deserve.
A beautiful fit, cutting edge designers, and curators who actually wear their clothes.
At AMOUR 781, we aren’t here to make the sale - we’re here to make the difference in our customers' lives. By curating pieces made especially for the plus size shopper and insisting their collections are always the highest quality - we're changing the plus size landscape for good.
Cousins with a Vision
AMOUR781 was started by two cousins who found they were not alone in their struggle to find plus size fashion in the quality and materials they deserved. A conversation over family dinner led to the women wanting to solve this problem for more than just themselves. It was in that moment they realized they were able to change the landscape of the plus size market for good.
Armed with years of experience in luxury retail, Ashley and Char founded AMOUR781 with the vision of creating a curated selection of beautiful apparel that is designed and cut for them - and more importantly - YOU!
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