Our commitment is to the plus size community, starting at size 14 and going up to a 4X with all of the sizes in between. We are collaborating with designers and brands who want to break into this side of fashion, and we're helping them understand the intricacies of properly cutting and designing for the plus size and curvy woman. Plus size women represent 70% of American women, and AMOUR781 is here to curate a quality collection for her season after season.

Our focus here is around sustainability and transparency to our customers. We will always search for brands that share these values and prioritize the quality of their materials. We want you to feel good about what you buy and even more confident wearing it.

We have so many wonderful brands, from the luxurious dresses designed by Tanya Taylor to the everyday essentials from Mono B. We are committed to bringing you the best plus size apparel that will add value to your closet at attainable price points. Our dedication to quality of fabrication and fit allows you to feel good about how you look and feel smart about how you spend.