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About Us


AMOUR781 was started by two cousins who found they were not alone in their struggle to find plus size fashion in the quality and materials they deserved. A conversation over family dinner led to the women wanting to solve this problem for more than just themselves. It was in that moment they realized they were able to change the landscape of the plus size market for good.

Armed with years of experience in luxury retail, Ashley and Char founded AMOUR781 with the vision of creating a curated selection of beautiful apparel that is designed and cut for them - and more importantly - YOU!


Ashley has spent her entire career in the luxury retail space, holding leadership positions at Nordstrom's and other high-end retailers. She has an in-depth knowledge of the plus size consumer and her needs. She's recognized for her creativity, fashion sense and business acumen. She's passionate about using her experience and knowledge to improve the landscape of fashion for plus size women everywhere.


Charlotte's love of fashion began when she started studying the history of vintage and luxury. This was right up her alley given she studied anthropology at Dickinson and Harvard. She realizes there is a lack of high-quality and cohesive fashion choices for the plus size woman. She is driven to bring these choices to you with AMOUR781.

Why Us?

Our friendly store staff who offer expert style advice and have an extensive knowledge are on hand 7 days a week to help with any customer queries. Give us a call at 561-358-3677 or email us at

Because We're You

We started Amour781 because we realized we were not alone in our struggle to find plus size fashion with the quality and materials we deserve. So we've committed to do that for the plus size community, starting at size 14 and going up to a 4X with all of the sizes in between. We are collaborating with new designers who want to break into this side of fashion, like La Fuori and Nouvelle Silk and we're helping them understand the intricacies of properly cutting and designing for the plus size and curvy woman. We like to think of Amour781 as our Love Letter to the plus size community.

Quality of Fabrication

We love beautiful, well-made, high-quality clothes that look and feel fabulous. And we want you to feel fabulous when you wear them. We've traveled the globe to bring you our favorite luxury plus-size brands, like Bitte Kai Rand from Denmark and Tricot Chic from Italy. We think plus-size women should have access to just as many gorgeous clothing choices as their straight size sisters. We believe confidence always comes from within, but is always enhanced by how you feel in your clothes.

Personally Curated

Gone are the days of having to work so hard to find clothes that fit your special curves. We have personally curated from over 40 brands, so you are bound to find your favorite here, or maybe discover something new! We also know our brands and clothing so well, we would be delighted to help you find the best fit for your body type and put together an outfit that will bring out the best of you. Our personal styling sessions are completely complimentary.