Plus-Size Fashion Trends for Fall
As the crisp autumn air settles in, the fashion world is embracing a great range of inclusive trends for the plus-size community. From cozy textures to bold pops of color,...
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The 2024 Amour 781 Plus Size Perspectives Survey Results
In July of 2024 we set out to become more acquainted with plus-size shoppers with a first ever survey - created to help deliver on our mission, to make the...
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The Amour 781 Love Your Body Contest
The first ever Love Your Body contest starts now! Purchase any item and let us know why you love your body and you’re in to win a piece from a specially...
Work It: Beyond the basics, plus-size pieces to help you own the room.
Sometimes it’s that little somethin’somethin’ that makes the outfit - it’s that intersection of quality, luxury, and plus-size perfection that not only fit well but also exude confidence and boss-vibes. We’re...
The 2024 Amour 781 Plus Size Perspectives Survey Results
In July of 2024 we set out to become more acquainted with plus-size shoppers with a first ever survey - created to help deliver on our mission, to make the...
The Plus-Size Perspectives Survey
In July of 2024 we set out to become more acquainted with plus-size shoppers with a first ever survey
Amour 781 in LA was Plus-Size Perfection
Amour 781 took LA by storm in June by hosting its first pop-up store on Rodeo, then following that up with a segment on Good Day LA.
Strap Tactics for Summer: Solutions for Plus-Size Women
Summer is the perfect time to embrace fun, flirty styles like one-shoulder tops and strapless dresses. However, for many women, especially plus-size women who require extra support, finding ways to...
New Arrivals for Summer
A big shift we're seeing in the fashion world is a move away from the era of quiet luxury and and renewed embrace of bolder pieces. This season's fashion is...
Get Wedding Ready with Cocktail Trends
As wedding season 2024 begins, be sure you’re reception-ready with the best plus-size cocktail looks. This year, versatility is key, with a strong emphasis on sets that offer endless styling...