The Plus-Size Perspectives Survey
In July of 2024 we set out to become more acquainted with plus-size shoppers with a first ever survey
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Marie Oliver and Emily Lovelock: Celebrating Femininity
Curating our collection of plus size fashion is not just about offering sizes that cater to every body type – it’s about celebrating the essence of femininity in all its...
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Amour 781 in LA was Plus-Size Perfection
Amour 781 took LA by storm in June by hosting its first pop-up store on Rodeo, then following that up with a segment on Good Day LA.
Get Wedding Ready with Cocktail Trends
As wedding season 2024 begins, be sure you’re reception-ready with the best plus-size cocktail looks. This year, versatility is key, with a strong emphasis on sets that offer endless styling...
Ashley's Interview with Emily Benson
Our co-founder, Ashley, had the privilege of being interviewed by Emily Benson in Las Vegas. Here are some of our favorite questions from the interview! Why did you start Amour781?...
5 Plus-Size Swimwear Collections We’re Excited About in 2024
Every body is a summer body, and you should love your swimsuit as much as you love summer. At Amour781, we're thrilled to exclusively feature female-owned and designed swimwear brands...
Florals, for Spring? Groundbreaking.
This spring, immerse yourself in a fresh exploration of floral fashion tailored specifically for plus-size women. These are florals redefined: softer, more refined, and exuding a sense of timeless sophistication....
Elevated Boho: Posh, Plus-Size, Perfect
Ignite your inner free spirit and dive into the world of elevated boho fashion, specifically curated for plus-size women. This season, embrace a new era of bohemian chic – a...
Formulas for Spring: Fashion Trends in 2024
Fresh from fashion week, let’s dive into the must-have styles for spring. Channel these captivating trends and infuse your wardrobe with creativity, elegance, and a touch of whimsy. Whether you're...
Marie Oliver and Emily Lovelock: Celebrating Femininity
Curating our collection of plus size fashion is not just about offering sizes that cater to every body type – it’s about celebrating the essence of femininity in all its...