Formulas for Spring: Fashion Trends in 2024

Formulas for Spring: Fashion Trends in 2024

Fresh from fashion week, let’s dive into the must-have styles for spring. Channel these captivating trends and infuse your wardrobe with creativity, elegance, and a touch of whimsy. Whether you're drawn to the femininity of ballet core or the boldness of metallics, there's something for every plus size shopper to love this season.
February 24, 2024
Marie Oliver and Emily Lovelock: Celebrating Femininity

Marie Oliver and Emily Lovelock: Celebrating Femininity

Curating our collection of plus size fashion is not just about offering sizes that cater to every body type – it’s about celebrating the essence of femininity in all its forms. That’s why we’re thrilled to announce the addition of two remarkable designers to our collection at Amour781 that embody the diversity of femininity – Marie Oliver and Emily Lovelock.
February 22, 2024
pintuck blouse

The Timeless Pintuck Blouse Works Every Time

Trends come and go, but there are staples that stand the test of time. 

January 31, 2024
Sparkle season should last all year, and with a little styling it can.

Sparkle season should last all year, and with a little styling it can.

At Amour 781, we believe you should shine every day, and our styling experts can help you take our plus-size holiday looks into 2024 with your own style.
December 21, 2023
plus size shoe trends 2024

Shoe Trends in 2024

Ashley, our co-founder, was asked by a reporter recently what trends she’s seeing in shoes next year. At Amour781 we’re committed to curating a great collection of shoes that come in extended and wide sizes for our plus size shoppers.
December 08, 2023
Show up and Shine in your Plus Size perfection!

Show up and Shine in your Plus Size perfection!

Some tips on getting ready to go to that wedding, and feel great from aisle to after party.
December 08, 2023
The Plus Size “trend” is Here to Slay

The Plus Size “trend” is Here to Slay

HIgh fashion never stops, and (it’s about damn time) that includes plus-size options. The days of one option and frumpy styles for the plus size shopper (65% of the US population) is headed for the door. Today, the fashion industry is embracing diversity, curves,”reality” as fast as possible. 
November 08, 2023
Luxury Plus-Size Fashion’s New Era

Luxury Plus-Size Fashion’s New Era

Luxury plus-size clothing has come light years in recent years. No longer are plus size shoppers relegated to a limited selection of styles or forced to compromise. 
November 08, 2023
Plus Size Fall Fashion Trends for 2023

Plus Size Fall Fashion Trends for 2023

 The Amour781 team spent fashion week in New York exploring new styles, working with designers to deliver Plus Size forward designs, and working the crowds to make sure the plus size fashion community was heard. 

    November 08, 2023
    The Rise of Exclusive Designer Plus Size Apparel

    The Rise of Exclusive Designer Plus Size Apparel

    The world of fashion is embracing inclusivity like never before, and the result is a renaissance in designer plus size apparel.

    November 08, 2023
    Unlocking Luxury Fashion for Plus-size Women

    Unlocking Luxury Fashion for Plus-size Women

    Sometimes inspiration strikes when you’re feeling particularly vulnerable. A couple of years ago, my cousin Charlotte and I were at a family dinner in Florida, and after a few glasses of wine we got to confiding in one another about our experiences as plus-size women.
    November 01, 2023