Shopping for plus size fashion historically has been, well, awful. But, thanks to a growing emphasis on inclusivity and body positivity in the fashion industry as well as plus size shoppers making their voices heard - shopping is fun again.  Today, the curvy shopper has a plethora of options when it comes to plus-size style brands, trends and unique styles. In this blog post, we'll talk about how to navigate this new world and choose the brands that align with your unique style.

Why choose plus-size exclusive brands? 

There are many brands that have extended their sizes beyond a 14, and some of those brands are delivering great options. But, a plus-size first brand is specifically designed to work for their audience, to fit their curves and to fall in all the right places. The emphasis is on quality, style, individualism, comfort, and brand loyalty. These brands are out to build a following of confident women owning their style and curating THEIR closet. 

What to consider when shopping plus size brands; 

1. Size Range: Look for brands that truly offer a wide range of sizes, often time they say 14-32 but are extraordinarily limited in the larger sizes. Filter by your size across the collection to see if this brand is one that gives you real options. 
2. Quality Materials: Pay attention to the fabrics, finishing and overall quality of the pieces. Think along the lines of cost per wear, not piece. A good quality brand should last years, as opposed to fast fashion which wears out after a few washes. 
3. Plus Size Fit First: Well-fitted clothing can do wonders for your confidence and style. Does the brand understand how to work a plus size body, accentuate those gorgeous curves, or do they default to boxy and boring fits across their collection? 
4. Style Diversity: A brand that offers a variety of styles, from casual wear to formal attire, gives you more flexibility in creating your wardrobe.
5. Reviews: Do plus size shoppers like them? True reviews from actual customers are always important in your consideration. The plus size community has each other's back, and will pull no punches. So check those reviews on quality, fit, and style.

Versatility is Key

Building a versatile wardrobe with any brand is really helpful, the plus size shopper is no exception. 

1. Invest in Basics: Start with basics like well-fitting jeans, classic tops, and a tailored blazer. Quality is key, these are the pieces you will wear over and over with all the pieces in your collection.
2. Statement Pieces: Add statement items, such as a chic dress or a unique outerwear piece, to infuse your style with personality.
3. Accessories: Don't underestimate the power of accessories. A stylish belt, scarf, or handbag can elevate your look.
4. Mix and Match: Mix and match your clothing to create a variety of stylish outfits. Versatility is key to a curated wardrobe.

Choosing plus-size style brands is an important step in celebrating your unique style and embracing inclusivity in the fashion world. By considering size range, material quality, fit, style diversity, and your budget, you can curate a wardrobe that perfectly suits your body and your taste.

The key is to research and explore different brands, gather recommendations, and invest in pieces that make you feel confident and stylish. Your journey to building a fashionable, versatile wardrobe is just a few clicks away, thanks to the growing world of plus-size style brands.