Let's talk leggings.
Who should wear leggings? Anyone and everyone! When we’re talking plus-size leggings shopping, it’a ll about the perfect fit, finding your favorites, and embracing comfort without compromising style.
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The 2024 Amour 781 Plus Size Perspectives Survey Results
In July of 2024 we set out to become more acquainted with plus-size shoppers with a first ever survey - created to help deliver on our mission, to make the...
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Show up and Shine in your Plus Size perfection!
Some tips on getting ready to go to that wedding, and feel great from aisle to after party.
The Plus Size “trend” is Here to Slay
HIgh fashion never stops, and (it’s about damn time) that includes plus-size options. The days of one option and frumpy styles for the plus size shopper (65% of the US...
Luxury Plus-Size Fashion’s New Era
Luxury plus-size clothing has come light years in recent years. No longer are plus size shoppers relegated to a limited selection of styles or forced to compromise.
Plus Size Fall Fashion Trends for 2023
The Amour781 team spent fashion week in New York exploring new styles, working with designers to deliver Plus Size forward designs, and working the crowds to make sure the plus...
Unlocking Luxury Fashion for Plus-size Women
Sometimes inspiration strikes when you’re feeling particularly vulnerable. A couple of years ago, my cousin Charlotte and I were at a family dinner in Florida, and after a few glasses...