Let's talk leggings.

Let's talk leggings.

Who should wear leggings? Anyone and everyone!  When we’re talking plus-size leggings shopping, it’a ll about the perfect fit, finding your favorites, and embracing comfort without compromising style.
February 02, 2024
Show up and Shine in your Plus Size perfection!

Show up and Shine in your Plus Size perfection!

Some tips on getting ready to go to that wedding, and feel great from aisle to after party.
December 08, 2023
The Plus Size “trend” is Here to Slay

The Plus Size “trend” is Here to Slay

HIgh fashion never stops, and (it’s about damn time) that includes plus-size options. The days of one option and frumpy styles for the plus size shopper (65% of the US population) is headed for the door. Today, the fashion industry is embracing diversity, curves,”reality” as fast as possible. 
November 08, 2023
Luxury Plus-Size Fashion’s New Era

Luxury Plus-Size Fashion’s New Era

Luxury plus-size clothing has come light years in recent years. No longer are plus size shoppers relegated to a limited selection of styles or forced to compromise. 
November 08, 2023
Plus Size Fall Fashion Trends for 2023

Plus Size Fall Fashion Trends for 2023

 The Amour781 team spent fashion week in New York exploring new styles, working with designers to deliver Plus Size forward designs, and working the crowds to make sure the plus size fashion community was heard. 

    November 08, 2023
    Unlocking Luxury Fashion for Plus-size Women

    Unlocking Luxury Fashion for Plus-size Women

    Sometimes inspiration strikes when you’re feeling particularly vulnerable. A couple of years ago, my cousin Charlotte and I were at a family dinner in Florida, and after a few glasses of wine we got to confiding in one another about our experiences as plus-size women.
    November 01, 2023