The Plus Size “trend” is Here to Slay
HIgh fashion never stops, and (it’s about damn time) that includes plus-size options. The days of one option and frumpy styles for the plus size shopper (65% of the US...
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The 2024 Amour 781 Plus Size Perspectives Survey Results
In July of 2024 we set out to become more acquainted with plus-size shoppers with a first ever survey - created to help deliver on our mission, to make the...
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Luxury Plus-Size Fashion’s New Era
Luxury plus-size clothing has come light years in recent years. No longer are plus size shoppers relegated to a limited selection of styles or forced to compromise.
Celebrating Our Style: A Dive into Designer Plus-Size Collections
The fashion world is undergoing a transformative shift, one that is long overdue. Plus size shoppers, (65% of the US population), are DONE compromising on style, quality, or fit when...
Plus Size Fall Fashion Trends for 2023
The Amour781 team spent fashion week in New York exploring new styles, working with designers to deliver Plus Size forward designs, and working the crowds to make sure the plus...
The Rise of Exclusive Designer Plus Size Apparel
The world of fashion is embracing inclusivity like never before, and the result is a renaissance in designer plus size apparel.
Navigating the World of Plus-Size Style: Choosing the Brands that Fit Your Look
Thanks to a growing emphasis on inclusivity and body positivity in the fashion industry as well as plus size shoppers making their voices heard - shopping is fun again.